Privacy Policy
Effective date: August 4, 2026
Lua Wellness Center ("Lua," "we," "us," or "our"), located at 1747 Hancock Street, San Diego, CA 92101, respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have, in accordance with the California Consumer Privacy Act (CCPA/CPRA) and other applicable U.S. privacy laws.
Information We Collect
We collect information you provide directly to us, and information collected automatically when you use our website or communicate with us:
- Contact and booking information you submit through our website, wellness quiz, booking widget, or WhatsApp/phone: name, email, phone number, and any details about the services you're interested in.
- Client relationship management (CRM) data stored in our systems (GoHighLevel and WellnessLiving) when you book, message us, or become a client: appointment history, service preferences, and communication records.
- Website usage data collected automatically via cookies and similar technologies, described below.
We do not knowingly collect payment card numbers directly through this website; payments are processed through our booking platform's secure, PCI-compliant systems.
Cookies, Pixels, and Analytics
Our website uses the following tools to understand how visitors use the site and to measure the effectiveness of our marketing:
- Google Analytics (GA4) and Google Tag Manager — to understand site traffic and visitor behavior.
- Microsoft Clarity — to see anonymized session recordings and heatmaps that help us improve the site.
- GoHighLevel tracking script — to connect form submissions and site visits to our CRM so we can follow up with you about your inquiry.
These tools may use cookies or similar technologies. You can control cookies through your browser settings; disabling them may affect some site functionality but will not affect your ability to book or contact us directly.
How We Use Your Information
- To respond to inquiries, schedule and manage appointments, and provide services you request.
- To send appointment reminders, receipts, and — if you opt in — promotional messages about offers, loyalty rewards, or new services.
- To improve our website, services, and marketing based on aggregated, anonymized usage patterns.
- To comply with legal, tax, and accounting obligations.
We do not sell your personal information.
How We Share Your Information
We share information only with service providers who help us run our business — our CRM (GoHighLevel), booking platform (WellnessLiving), analytics providers listed above, and payment processors — each bound to protect your data. We do not share your information with third parties for their own marketing purposes.
Your Rights (California Residents)
Under the CCPA/CPRA, California residents have the right to:
- Know what personal information we have collected about you and how it's used.
- Request deletion of your personal information, subject to certain legal exceptions.
- Opt out of the sale or sharing of personal information (we do not sell personal information).
- Not be discriminated against for exercising these rights.
To exercise any of these rights, contact us using the information below.
Data Retention
We retain client and booking information for as long as needed to provide our services and to comply with legal, tax, and accounting requirements, after which it is securely deleted or anonymized.
Children's Privacy
Our website and general services are intended for adults. Where we offer biofeedback sessions for minors, this occurs only with a parent or guardian present and their explicit consent, and no marketing is directed at children.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Effective date" above reflects the most recent revision.
Contact Us
Questions about this Privacy Policy or your data? Reach us at:
Lua Wellness Center
1747 Hancock Street, San Diego, CA 92101
Phone: (619) 776-5187
Email: info@luawellnesscenter.com